Our Case Studies

Smart Savings and Rewards Platform

A comprehensive solution enabling financial savings, cashback offers and engaging user experiences.

Softlabs Group partnered with 2EZi to create a smart platform that combines financial management tools, exclusive deals, cashback offers and a user-friendly interface. The system enhances savings, simplifies spending and engages users with exciting rewards.

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Industry

Fintech

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App Type

Enterprise

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Methodology

Agile Scrum

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Platform

Web Application

Client Intro

2EZi, an Australian fintech platform, aims to simplify financial management for everyday users.

Offering smart money tools, exclusive deals, and cashback opportunities, 2EZi enables users to maximize their savings and enjoy rewards. To expand its services and enhance user experience, 2EZi sought multiple payment integrations, automated marketing and interactive features. Softlabs Group delivered a robust web-based platform that meets these needs.

Country

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The Need for Innovation


01
Subscription Payment Processing Challenges

Handling recurring subscription payments through a single gateway limited scalability and efficiency.

04
Demand for Smarter Financial Tools

Users needed integrated budgeting tools, cashback offers and personalized deals to enhance savings.

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02
Email Marketing and User Engagement Gaps

Automated, scheduled marketing emails were essential for continuous user engagement.

03
Engaging Prize Distribution Features

Introducing interactive rewards like lucky draws required advanced system integration.

What we built

Softlabs Group developed a web-based savings and rewards platform using PHP, MySQL, Vue.js and JavaScript.

The solution integrates multiple payment gateways, smart money tools, automated marketing systems and interactive features like a “Spin the Wheel” lucky draw, enhancing user savings and engagement.

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Detailed Explanation of How it Works

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Multi-Payment

Multi-Payment Integration for Subscriptions

Integrated eWAY, PayPal and AsiaPay gateways for flexible subscription handling and seamless payment processing.

Smart Money Tools

Smart Money Tools for User Savings

Developed budget tracking and integrated exclusive deals, discounts and cashback to maximize savings.

Marketing System

Automated Email Marketing System

Implemented an automated system to schedule and send targeted marketing emails based on user status and preferences.

Contract Management

Spin Wheel Lucky Draw Feature

Introduced a gamified reward system to randomly select and distribute prizes, enhancing user engagement.

App Referral System

App Referral System for Growth

Developed a referral system allowing users to invite others via unique links, expanding the user base and driving platform growth.

Client Pain Points and Fixes


Challenges Client Faced

  • 01

    Limited payment options for subscription handling

  • 02

    Lack of integrated financial tools to encourage smarter spending

  • 03

    Manual marketing email processes without automation

  • 04

    No system for distributing random rewards to users

  • 05

    Need for increased user engagement through referrals and rewards

How We Solved It

  • Integrated multiple payment gateways (eWAY, PayPal, AsiaPay)

  • Developed budget tracking, exclusive deals and cashback features

  • Implemented an automated email marketing system with scheduling

  • Added a “Spin the Wheel” tool for interactive prize distribution

  • Introduced an app referral system to drive user growth

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What We Achieved

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1

Successfully launched a multi-payment integrated platform for subscription management

2

Enhanced user savings with smart money tools, cashback and exclusive deals

3

Automated marketing efforts for continuous engagement and promotions

4

Increased user interaction and excitement with a Spin Wheel lucky draw feature

5

Expanded user base through an app referral system supporting organic growth

AI Features
Implemented

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Multiple payment gateway integrations for subscription flexibility

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Smart financial tools including budgeting and cashback features

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Automated email marketing system with scheduling capabilities

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Interactive “Spin the Wheel” lucky draw system for user engagement

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App referral system to boost user base and growth

This solution also fits for


Retail Platforms
E-commerce and Retail Platforms

Integrate smart money tools, exclusive deals and interactive promotions.

Finance Apps
Fintech and Personal Finance Apps

Enhance user savings and financial planning with integrated tools and rewards.

Service Platforms
Subscription-Based Service Platforms

Manage payments, marketing and user rewards efficiently.

Rewards Programs
Loyalty and Rewards Programs

Gamify user engagement with features like lucky draws and referral incentives.

Technologies Used

Frontend
Vue JS

Vue JS

Backend
PHP

PHP

Database
MySQL

MySQL

Methodology
Agile Scrum

Agile Scrum

20+

Years of Experience

25+

Countries

2000+

Clients

5000+

Projects

Other Case Studies


At Softlabs Group, we take pride in solving complex business challenges with innovative and reliable solutions. Our case studies showcase how we’ve empowered clients across industries with tailored software that delivers measurable results and drives success.

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FAQs


We integrated multiple payment gateways, including eWAY, PayPal, and AsiaPay, ensuring seamless and flexible payment processing for subscriptions.

Our platform features budget tracking, cashback offers and exclusive deals, empowering users to maximize their savings and manage finances effectively.

It schedules and dispatches marketing emails based on user activity and preferences, ensuring timely promotions and engagement.

The gamified system randomly selects winners, distributing prizes based on user activity, enhancing engagement and excitement.

Yes, users can invite friends through unique referral links, driving organic platform growth and increasing user engagement.

Absolutely. The platform’s architecture supports new integrations, features and growing user demands.

We implemented secure payment processing, encrypted data storage and role-based access to protect user information and financial data.

Our expertise in fintech solutions and user engagement platforms ensures scalable, secure and user-friendly systems that deliver real results.

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