Our Case StudiesA custom solution to manage onboarding, training, and performance tracking of MFDs across India.
Softlabs Group developed a scalable mutual fund distributor management platform for Nippon India, streamlining distributor onboarding, training, performance analytics and transaction oversight. The system empowers data-driven decisions and supports rapid expansion in Tier 2 and Tier 3 markets.
Fintech
Enterprise
Agile Scrum
Web Application
Nippon India is one of the country’s largest and most trusted Asset Management Companies (AMCs), committed to making mutual fund investments accessible across all regions.
As mutual fund penetration deepened across India, Nippon aimed to streamline how it recruited and managed Mutual Fund Distributors (MFDs), especially in Tier 2 and Tier 3 cities. They needed a solution that could scale with market growth while replacing inefficient manual processes.
India
India saw a 5X increase in mutual fund investors between 2016–2023, driven by fintech access and AMFI campaigns.
Traditional distributor systems struggled to scale in non-metro markets, slowing reach and adoption.
Without real-time metrics, monitoring trial activity, broker performance, and ARN-linked transactions was difficult.
As Nippon’s tech partner, we developed a custom MFD management platform built for large-scale distributor onboarding, trial monitoring, and performance tracking.
We introduced modules for managing trials, automating brokerage payouts, and overseeing unique ARN-based transactions—all in a central, web-based system.
Using microservices architecture, we ensured the platform could handle growing distributor volumes while enabling real-time insights across distributed teams.
New Mutual Fund Distributors are registered and verified within the system, triggering a trial cycle.
Based on city/tier, MFDs receive customized training goals and onboarding workflows tailored to regional goals.
Powered by YOLOv7, the system rapidly detects individuals and scans for essential safety gear like helmets, vests, and gloves. Its deep learning core ensures fast, accurate identification with minimal false positives.
The platform monitors transaction quality, volume and links each to the assigned ARN code for validation.
Supervisors track achievements, shortfalls, and training progress with live data synced to user dashboards.
With microservice architecture, the system scales as new MFDs are added and transactions grow across geographies.
Reaching and managing MFDs in Tier 2/3 cities
Manual tracking of trial transactions and outcomes
No unified view of distributor performance metrics
Inflexible LMS that lacked contextual features
Difficulty scaling with India's growing MF adoption
Built scalable modules for nationwide distributor onboarding
Automated tracking of trial brokerage and transactions
Delivered real-time dashboards for MFD performance
Customized distributor workflows over LMS limitations
Designed architecture to support concurrent user growth
Streamlined trial brokerage processing and distributor evaluation nationwide
Reduced onboarding and training timelines across target cities by over 35%
Enabled instant visibility into MFD performance and regional KPIs
Helped Nippon expand into underpenetrated markets efficiently
Improved decision-making with real-time transaction and training analytics
A solution originally built for transport safety is now adaptable across industries:
Tier-based onboarding flows and location-specific trial tracking
Trial brokerage automation and transaction ledger integration
Real-time dashboards for performance monitoring and alerts
Role-based access for distributors, supervisors, and back-office teams
Manage trial periods and track premium conversions for new agents.
Monitor DSA activity, commissions and KYC-based performance benchmarks.
Onboard and track multi-product distribution partners across geographies.
Evaluate trial enrollments and tutor performance for education distributors.
React JS
.Net Core
Microservices
SQL
Years of Experienced
Countries
Clients
Projects
At Softlabs Group, we take pride in solving complex business challenges with innovative and reliable solutions. Our case studies showcase how we’ve empowered clients across industries with tailored software that delivers measurable results and drives success.
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FAQs
Yes, it's built on microservices and supports large-scale concurrent user growth.
Absolutely, you can define trial duration, brokerage caps, and target metrics.
Yes, the platform includes custom workflows beyond traditional LMS capabilities.
Yes, insights can be filtered by zone, region, and city-level distributor data.
Each MFD’s activity is linked to their ARN, with audit trails for compliance.
Yes, managers can set threshold alerts for underperforming or inactive MFDs.
Yes, Deployment takes 4–5 weeks including onboarding and regional configuration.
Yes, data can be exported in Excel or PDF formats for board or SEBI reporting.
Yes, user access is configurable by roles such as admin, MFD, or reviewer.
Yes, the platform can connect with your CRM or sales automation via API.
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