Our Case Studies

Online Food Ordering and Delivery System

A direct-to-customer platform that streamlines orders and enhances restaurant profitability and hygiene standards.

Softlabs Group developed a mobile and web-based food ordering platform for 91 Restaurant, eliminating third-party commissions and improving hygiene, customer loyalty and brand control. The result: higher profits, stronger branding, and direct customer engagement.

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Industry

Hospitality

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App Type

Start Up

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Methodology

Agile Scrum

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Platform

Mobile Application, Web Application

Client Intro

91 Restaurant is a food service provider operating in South Africa and Zambia, aiming to build a more direct and profitable relationship with their customers.

Previously dependent on aggregator apps, they needed a branded platform to reduce commission costs, enforce hygiene protocols and offer tailored customer experiences. Softlabs Group helped bring their vision of a dedicated ordering and delivery system to life.

Country

country flagSouth Africa

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The Need for Innovation


01
Online Food Delivery Market Surge

The global food delivery market is expected to hit $500B by 2027, increasing the need for branded, cost-effective delivery systems.

Source: Statista
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02
Cash Flow Constraints Among Small Sellers

E-commerce sellers often struggle with delayed payments and tight budgets, limiting purchase flexibility.

03
Demand for Non-Monetary Trading Models

B2B sellers are actively exploring alternative trade systems to reduce financial pressure and unlock inventory liquidity.

What we Built

We developed a mobile and web application that lets 91 Restaurant take full control of their food delivery pipeline.

The platform includes order placement, tracking, loyalty rewards and hygiene-focused delivery standards.

It empowers the restaurant to directly manage communication, branding and promotions without third-party interference.

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Detailed Explanation of How it Works

food delivery app
Users Register

Customers Download and Register

Users create an account on the app or website and browse the menu with real-time availability.

Credit Value

Orders Are Placed and Tracked

Customers place orders, apply promo codes, and track delivery status in real-time from kitchen to doorstep.

Trade Deals

Restaurant Receives and Prepares Orders

Orders are instantly routed to the kitchen with detailed item and user preferences.

Trade Request

Delivery Managed In-House

Restaurant staff follow a hygiene checklist before handing off to assigned drivers, ensuring safe delivery.

Trade Terms

Loyalty Points and Offers Applied

Users earn points per order and receive targeted offers via push notifications for increased retention.

Order Fulfillment

Admin Panel for Full Control

The restaurant manages products, pricing, customer queries, and reporting from a powerful web dashboard.

Ledger and History

Ledger and History are Logged

Every transaction is recorded in a transparent ledger, helping users track trade history, balances and trust ratings.

Client Pain Points and Fixes


Challenges Client Faced

  • 01

    High revenue loss due to third-party commissions

  • 02

    No hygiene control during last-mile delivery

  • 03

    Lack of direct customer communication channels

  • 04

    Poor brand recognition due to aggregator dominance

  • 05

    Difficulty managing personalized promotions

How We Solved It

  • Built a custom app for direct order and delivery control

  • Allowed client to manage their own delivery staff and protocols

  • Integrated loyalty systems and push notification tools

  • Highlighted brand visibility through a dedicated interface

  • Enabled targeted discounts and reward systems in-app

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What we Achieved

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1

Enabled greater profit margins by cutting third-party commission losses

2

Boosted repeat orders through loyalty programs and direct discounts

3

Improved hygiene standards and safety perception during deliveries

4

Elevated brand presence via a dedicated app platform

5

Increased customer satisfaction through personalized experiences

AI Features
Implemented

menu search

In-app menu search and filter

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Real-time order tracking and status updates

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Push notifications for offers and order alerts

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Loyalty points, custom discounts, and repeat order suggestions

This Solution also Fits for


Startups
Cloud Kitchen Startups

Run delivery-only restaurants with full digital control and profit retention.

Franchise
Franchise Chains

Manage branded ordering experiences for multi-location food brands.

Dessert Shops
Bakery or Dessert Shops

Offer quick delivery for baked goods with loyalty and promotion features.

Catering
Catering and Meal Plan Services

Take recurring or bulk orders and manage delivery logistics internally.

Technologies Used

Mobile App
React Native

React Native

Web App
React JS

React JS

Backend
Dot Net

.NET Core

Database
MySQL

MySQL

20+

Years of Experienced

25+

Countries

2000+

Clients

5000+

Projects

Other Case Studies


At Softlabs Group, we take pride in solving complex business challenges with innovative and reliable solutions. Our case studies showcase how we’ve empowered clients across industries with tailored software that delivers measurable results and drives success.

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FAQs


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We use industry-standard evaluation metrics (e.g., precision, recall, F1-score) and iterative validation to ensure high accuracy. We also run stress tests in real-world environments and continuously improve models based on live data.

Yes, integration is a core part of our delivery. We build flexible APIs, SDKs, or direct software connectors to seamlessly plug AI into your existing platforms or devices.

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