Clearer structure
Grouped product discovery
Manufacturing Website Redesign Case Study · Completed
Industrial Manufacturing Website Redesign for Xaloy
Softlabs India redesigned and developed Xaloy’s global website to make complex industrial product groups easier to understand and explore. The completed project included website structure, UX/UI design, development, new copy, SEO work and a custom CMS.
A Next.js and .NET website for an industrial manufacturer serving the plastics-processing market.
UX/UI redesign
Focused hierarchy and routes
Custom development
Next.js and .NET
Custom CMS
Approved content structure
Xaloy
Industrial manufacturing
Global Website Redesign and Development
Completed · Launched July 2026
- Market
- USA and global
- Delivery
- Softlabs India
- Frontend
- Next.js
- Backend
- .NET
- Database
- SQL database
- Content management
- Custom CMS
A Global Industrial Website with Complex Product Information
Xaloy’s website needed to present specialised industrial products for the plastics-processing market. Its product information covered groups such as screws and barrels, alongside industries, company information, news and supporting global content.
The previous website made these areas difficult to understand and browse. Softlabs India completed a global website revamp covering strategy, structure, UX/UI design, development, content, SEO work and a custom content-management system.
The redesigned website launched in July 2026.
Make Industrial Products Easier to Find and Understand
The central requirement was not simply to give the website a new visual style. Xaloy needed a clearer way to organise and present complex manufacturing products.
- Replace a dated website presentation
- Improve product browsing and navigation
- Clarify groups such as screws and barrels
- Create routes to products, applications, services and industries
- Support listings, categories and product pages
- Structure global company and supporting content
- Rebuild required WordPress-era capabilities
- Provide a custom CMS
- Write new copy using old content only as factual reference
The work was a redesign and rebuild, not a direct content migration.
What was built
What Softlabs India Built
Softlabs India completed a global website revamp covering strategy, structure, UX/UI design, development, content, SEO work and a custom content-management system. Hover or tap a capability to view its details.
From WordPress-Required Capabilities to a Custom Platform
The old website was used as a controlled source of factual information while the required capabilities were rebuilt around the redesigned experience.
Step 01
Review Existing Information
Understand available product, industry, company and supporting information.
Step 02
Define a New Structure
Reorganise listings, categories, products, industries, company pages, blogs and news.
Step 03
Write New Content
Prepare copy for the redesign while using the old site for factual checking only.
Step 04
Rebuild Publishing Capabilities
Create custom features for the new platform and content structure.
Step 05
Connect a Custom CMS
Support the new frontend with .NET, a SQL database and custom CMS.
This was a structured redesign and rebuild based on approved facts from the previous site. It was not a direct WordPress content migration.
Before and After Design Comparison
The comparison shows the visible change from the previous homepage to the redesigned experience. The earlier page had a dated presentation and gave limited guidance into Xaloy’s product catalogue. The redesigned homepage uses a more focused hero, stronger hierarchy, grouped navigation and visible routes into products, applications and services.
Authentic supplied screenshot of the previous Xaloy homepage.
Authentic supplied screenshot of the redesigned Xaloy homepage.
- A clearer information hierarchy
- Grouped navigation
- Routes to products, applications and services
- A language selector
- Visible contact and quote actions
- A more focused homepage hero
The comparison shows changes to the website’s design and navigation. It does not establish improvements in conversion, leads, traffic, accessibility, speed or user satisfaction.
A Clearer Path Through Industrial Content
Industrial buyers may arrive with different levels of product knowledge. Some know the exact product they need; others begin with a category, application, service or industry.
01
Product Listings
02
Product Categories
03
Category Product Pages
04
Main Product Pages
05
Industry Pages
06
Applications and Services Routes
07
Blogs and News
08
About and Company Pages
09
Supporting Global Pages
10
Global Navigation
Product-discovery approach
- Begin with a broad product group.
- Move into a relevant category.
- Open a focused product page.
- Explore industries and related routes.
- Reach visible contact or quote actions when ready.
CMS content scope
The custom CMS supports approved listing, category, product, industry, blog, news, company and global-page content. No extra CMS functions are inferred.
Pain Points and
Implemented Fixes
Each previous pain point is paired with the response implemented in the redesigned platform.
Tap to explore each pain point
Dated website presentation
Previous pain point
Dated website presentation
Implemented response
A redesigned interface with a more focused hero and clearer visual hierarchy
Weak product browsing
Previous pain point
Weak product browsing
Implemented response
Grouped product listings, categories and product-page routes
Difficult product groups
Previous pain point
Product groups such as screws and barrels were hard to understand and explore
Implemented response
Clearer product grouping and category-led discovery
Hidden navigation routes
Previous pain point
Navigation did not clearly expose the website’s main routes
Implemented response
Navigation showing products, applications, services and supporting content
Complex content structure
Previous pain point
Complex industrial content needed a more usable structure
Implemented response
Structured pages for products, industries, company information, blogs and news
Publishing system
Previous pain point
The new structure needed a publishing system
Implemented response
A custom CMS connected to the rebuilt platform
Retain facts, rebuild experience
Previous pain point
Existing facts had to be retained without carrying the old experience forward
Implemented response
New copy written with the old website used only as a factual reference
Rebuild WordPress capabilities
Previous pain point
WordPress supplied capabilities needed by the old website
Implemented response
Required capabilities rebuilt as custom features rather than copied through direct migration
Pain Points and
Implemented Fixes
Each previous pain point is paired with the response implemented in the redesigned platform.
Dated website presentation
Previous pain point
Dated website presentation
Implemented response
A redesigned interface with a more focused hero and clearer visual hierarchy
Delivered Website Scope and Visible Design Change
The completed project delivered a redesigned global website and supporting content platform for Xaloy.
- Website strategy and structure
- UX/UI redesign
- Frontend and backend development
- Product listings and categories
- Main and category product pages
- Industry pages
- Blogs and news
- About and company pages
- Supporting global pages and navigation
- New website content and copy
- SEO work
- Custom CMS
Visible design change
The supplied evidence shows a more focused homepage hero, stronger visual hierarchy, grouped product navigation, clearer product, application and service routes, visible language selection and visible contact and quote actions.
This case study does not report quantitative business, SEO, performance or conversion results.
Core Features
01
Product Discovery
4 features
Grouped Product Navigation
Clear entry points into the industrial catalogue.
Listing and Category Pages
Broad information leading into focused content.
Product Pages
Detailed principal and category-product pages.
Industry Pages
Another route into manufacturing information.
02
Content Routes
4 features
Application and Service Routes
Visible routes across products, applications and services.
Blogs and News
Areas for company updates and editorial information.
Global Navigation
Supporting global routes and visible language selection.
Contact and Quote Actions
Clear next steps from the public website.
03
Content Management
1 feature
Custom Content Management
Supports the approved product and corporate content structure.
Also Fits
This project is relevant to organisations researching these website needs. These are relevance labels, not claims that Softlabs completed additional projects.
Technologies Used
Frontend
Next.jsWebsite frontend
Backend
.NETBackend and CMS services
Data
SQL DatabaseVendor unspecified
Content management
Custom CMSApproved content structure
Individually Confirmed Implementation Controls
Code review confirmed individual controls in the delivered codebase. They are not presented as proof of broad security hardening or a security outcome.
HTTPS redirection
JWT-based CMS authentication
ASP.NET Identity roles
Controller authorisation attributes
Role claims in tokens
FluentValidation input validation
The confirmed controls do not establish the status of security headers, backups, rate limiting, dependency security, penetration testing or secret handling, and do not establish that the platform is fully secured or hardened.
Product Information and Navigation
The public Xaloy website was accessible during case-study verification. Its interface provides visible evidence of product groups, industry content, news content, product-detail pages and navigation between website areas.
The public website shows its visible page content and navigation. It does not verify the current backend, CMS, hosting environment or internal operations.
Visit the Xaloy Website
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Discuss Your Website Project
Planning a Clearer Website for Complex Manufacturing Products?
Softlabs India designs and develops websites for manufacturers that need clearer product organisation, focused user journeys and custom content-management capabilities.
Frequently Asked Questions
What was included in Xaloy’s industrial manufacturing website redesign?
Softlabs India delivered website strategy and structure, UX/UI redesign, complete website development, new content and copy, SEO work and a custom CMS. The page scope included products, product categories, industries, blogs, news, company information and supporting global pages.
How did the redesign improve product discovery?
The redesigned structure introduced clearer product groups, category routes, product pages and navigation to products, applications and services. This made complex groups such as screws and barrels easier to understand and explore within the website structure.
Was the old WordPress website migrated directly?
No. The previous website was used only as a factual reference. New content was written, and required WordPress-era capabilities were rebuilt as custom features. This was not a direct content migration.
What technology was used to build the Xaloy website?
The delivered stack used Next.js for the frontend, .NET for the backend, a SQL database and a custom CMS. The approved evidence does not specify the database vendor, hosting provider or cloud environment.
What content can the custom CMS support?
The approved scope covers product listings, product categories, main and category product pages, industry pages, blogs, news, company information and supporting global pages. No additional CMS functions should be assumed.
What application controls were confirmed in the code?
Confirmed controls include HTTPS redirection, JWT-based CMS authentication, ASP.NET Identity roles, controller-level authorisation attributes, role claims in tokens and FluentValidation-based validation across specified data-transfer objects. These individual controls do not establish broad security hardening or a fully secured platform.
